Brand Evolution

Your brand tells a story. Let’s make sure it’s the one you want to share.

Signs It’s Time to Refresh Your Brand

Does your current branding reflect who you are today? Here are a few signs it might be time for a refresh:

Your visual identity feels dated.
Your messaging doesn’t resonate with your audience anymore.
You’ve expanded your services or shifted focus.
Your competitors are more visible than you.

As discussed in Blue Ocean Strategy, "The best way to drive growth is not to compete in existing markets but to create new ones." A brand refresh can help you redefine your space.

The Branding Journey

Rebranding or refreshing your brand can feel like a big task, but with the right approach, it’s an opportunity to refine your identity and strengthen your connection with your audience.

Here’s what the process looks like:

Discovery: We start by getting to know your business, your audience, and your goals. What works? What doesn’t?
Strategy: Together, we define your purpose, values, and unique strengths. This becomes the foundation of your brand.
Design: From logos to colour schemes, we’ll craft visuals that feel true to your business.
Implementation: Whether it’s your website, social media, or packaging, we’ll help your brand shine everywhere it needs to.

Scenario: A family-owned café rebranded to emphasise their history and community roots. Their new identity included hand-drawn logos and storytelling menus, resulting in a 30% increase in local footfall.

Want to learn more?

Real Results from Real Businesses

Our SEI methodology has helped businesses achieve meaningful results. Here’s what one client had to say:

"Refreshing our brand with Terminology made all the difference. We’ve seen a surge in engagement, and our customers love the new look and feel."

See Our SEI Method Here

Why Terminology?

Branding is more than a facelift, it’s about creating lasting impact. At Terminology, we:

Take a data-driven approach to ensure your brand connects with the right people.
Help you craft an authentic story that’s uniquely yours.
Provide practical tools and resources to make the process straightforward.
Connect you with a network of industry thought leaders who can help you explore your potential.

As Seth Godin says in This Is Marketing: "People don’t buy goods and services. They buy relations, stories, and magic." We help you build the magic.

Let's Begin

Every strong brand starts with a decision to move forward. Let’s work together to refine your identity and create something that truly represents you.