All The Tools You Need

Once upon a homepage, we were told to type keywords into a little box and hope the right link appeared.

And we did. For decades.

We became masters o...

Once upon a time, in the golden age of search engines, a simple Google query was a voyage of discovery. You typed, you clicked, you explored a delight...

Don’t Panic… But Also, Maybe Panic a Little

Somewhere in the vast, mostly inhospitable reaches of the digital marketing universe, another small busin...

There’s a moment when the air shifts, and though you don’t see the collapse, you can feel it coming. The internet, our endless digital dreamscape of d...

Marketing agencies: half the time, they’re your best mate, the other half they’re a bad first date – all show, no substance, and full of big words you...

The complexities of digital marketing (along with computer anxiety)  are often given as reasons why SMEs procrastinate on the core work of marketing.

At the conclusion of a recent presentation of the SEI Tool, I called for any final questions and here's what I got: 

"So…does Google have a memory?"

I took advantage of the COVID lockdowns to up the ante on my exercise routine. (Possibly inspired by watching super-fit people from S.W.A.T on Netflix...

You’ve probably heard the saying “a puppy is for life, not just for Christmas”...

The same goes for marketing - if you’re in business then (like it o...

"The last thing you need is SEO” said the SEO expert to the business owner.

It sounds like a joke - but in fact this is something that I’ve said to p...

Is your digital marketing plan based on a real strategy - or is it just an expensive to-do list?

The saying “marketing is an experiment” is being use...

Over 70% of businesses in Australia are classed as micro businesses, meaning that they only employ 1-4 people. Of these businesses, a large proportion...

Heard about Zero-Click Content?

No?

You will.

Most people aren't talking about it, 'cause they just don't see it... YET
But here's the weird thing, we've ...

You know how much we love Google here at Terminology. And we know you love them too:)

HOWEVER

Every-time Google announces a new update to their algo...

3 Tips For Establishing Your Identity Through The Written Word

Whether you’re a solopreneur or the owner of a multinational corporation, making a con...

Yes. Yes I am.  And I’m proud of it. 

Acknowledging your marketing failures is a healthy part of finding your way to the right strategy for YOUR uniq...

Many people make the mistake of writing for Google rather than their human readers when producing content, and it’s hard to blame them. “SEO Content” ...

Influencing used to be a game of “talent” – one where “natural geniuses” had some magical ability to get the people around them to action.

Today infl...

One of the 7 Elements of the SEI Score is Identity. 

Within Identity, we measure a range of factors that contribute to speed and performance of your ...

It's 2021, and everywhere you look, there's a brand marketing something in an already saturated space. So, the question is, how do brands stand out? C...

Let’s face it, blogging is tough, especially when you’re just starting out. First, you’re greeted by the unwelcoming and often intimidating world of S...

Did you know there are over 31 million active bloggers posting at least one article per month? Yep, that’s a lot of people to compete with. It’s time ...

As the late, great entrepreneur and motivational speaker Jim Rohn once said:

“Success is 20% skills and 80% strategy. You might know how to succeed, ...