What’s Your Business Story?
Stories build trust, spark emotion, and inspire action. Let’s help you craft yours.
Why Storytelling Matters
Stories are how we make sense of the world. In business, they’re what make your brand memorable. A compelling story captures attention, builds trust, and creates connection. Think of Airbnb’s story—two roommates renting out an air mattress during a conference. That simple origin story now inspires millions of travellers worldwide.
Crafting Your Story
Your story is unique to you. Here’s how to start:
- The Beginning: What inspired you to start your business? What problem were you solving?
- The Mission: Why does your business exist? What drives you every day?
- The Impact: How does your business make a difference in your customers’ lives?
Scenario: A small fitness studio shared their founder’s journey—overcoming health struggles and a desire to help others achieve their goals. Sharing this story helped them attract members who aligned with their mission.
How Terminology Can Guide You
At Terminology, we believe every business has a story worth sharing. Through our tools, resources, and trusted experts, we can guide you to:
- Define your unique story.
- Communicate it effectively across platforms.
- Build stronger connections with your audience.
